.brand-lockup {
  display: inline-flex;
  flex-direction: column;
  gap: 1px;
  width: fit-content;
  text-decoration: none;
}

.brand-lockup .wordmark {
  line-height: 1;
}

.brand-meta {
  margin-top: 5px;
  font-size: .64rem;
  line-height: 1.2;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
}

.site-header {
  position: relative;
  z-index: 30;
}

.hero {
  position: relative;
}

.hero::before {
  content: '';
  position: absolute;
  left: 0;
  top: 58px;
  width: 54px;
  height: 1px;
  background: var(--terracotta-dark);
  opacity: .65;
}

.hero h1 {
  text-wrap: balance;
}

.hero-text {
  max-width: 58ch;
}

.portrait-frame {
  min-height: 590px;
  background:
    linear-gradient(180deg, rgba(255,255,255,.08), rgba(255,255,255,0)),
    #e8ddd4;
}

.portrait-frame::before {
  content: 'BESTÄRKT.';
  position: absolute;
  top: 34px;
  left: 34px;
  z-index: 2;
  font-family: var(--serif);
  font-size: clamp(1.6rem, 2.4vw, 2.5rem);
  font-weight: 700;
  letter-spacing: .06em;
  color: var(--espresso);
}

.portrait-frame::after {
  inset: 26px;
}

.portrait-shape {
  width: 94%;
  right: -33%;
  top: -11%;
  opacity: .82;
}

.portrait-note {
  left: 38px;
  right: 38px;
  bottom: 38px;
  z-index: 2;
  font-size: clamp(1.7rem, 2.6vw, 2.6rem);
  line-height: 1.08;
}

.portrait-note span {
  max-width: 10ch;
}

.portrait-note small {
  margin-top: 8px;
  max-width: 32ch;
  line-height: 1.45;
}

.about-visual {
  display: flex;
  align-items: flex-end;
  padding: 52px;
  overflow: hidden;
}

.about-visual::after {
  content: '';
  position: absolute;
  width: 360px;
  aspect-ratio: 1;
  border-radius: 50%;
  right: -145px;
  top: -110px;
  background: var(--terracotta);
  opacity: .55;
}

.about-quote {
  position: relative;
  z-index: 2;
  max-width: 330px;
}

.about-quote p {
  margin: 0 0 14px;
  font-family: var(--serif);
  font-size: clamp(2.1rem, 3.4vw, 3.6rem);
  line-height: 1.04;
  color: var(--espresso);
}

.about-quote small {
  display: block;
  font-size: .72rem;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--muted);
}

.about-label {
  right: -12px;
  bottom: 24px;
  opacity: .28;
}

.draft-note {
  display: none;
}

.prototype-note {
  margin-top: 2px;
}

/* Audience / offer split */
.orientation-heading h2 em {
  color: var(--terracotta-dark);
  font-weight: 400;
}

.audience-grid-refined {
  grid-template-columns: 1.08fr .92fr;
  gap: 18px;
  border: 0;
  align-items: stretch;
}

.audience-card-refined {
  min-height: 560px;
  padding: 34px 36px 32px;
  border: 1px solid var(--line);
  position: relative;
  overflow: hidden;
}

.audience-card-refined + .audience-card-refined {
  border-left: 1px solid var(--line);
}

.audience-card-refined::after {
  content: '';
  position: absolute;
  width: 190px;
  aspect-ratio: 1;
  border-radius: 50%;
  right: -90px;
  top: -85px;
  background: var(--terracotta);
  opacity: .14;
  pointer-events: none;
}

.family-card.audience-card-refined {
  background: rgba(255, 253, 249, .72);
}

.professional-card.audience-card-refined {
  background: #eee3dc;
}

.professional-card.audience-card-refined::after {
  width: 150px;
  right: -75px;
  top: auto;
  bottom: -75px;
  opacity: .2;
}

.audience-card-topline {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  gap: 18px;
  padding-bottom: 22px;
  border-bottom: 1px solid var(--line);
}

.audience-card-topline .card-index {
  margin: 0;
}

.audience-kicker {
  margin: 0;
  font-size: .72rem;
  font-weight: 700;
  letter-spacing: .13em;
  text-transform: uppercase;
  color: var(--muted);
  text-align: right;
}

.audience-content {
  margin-block: 34px 44px;
}

.audience-card-refined h3 {
  max-width: 13ch;
  margin-bottom: 22px;
  font-size: clamp(2.25rem, 3.2vw, 3.7rem);
  line-height: 1.03;
}

.audience-lead {
  max-width: 56ch;
  margin-bottom: 28px;
  font-size: 1.02rem;
  color: #66564e;
}

.topic-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 9px;
}

.topic-chips span {
  display: inline-flex;
  align-items: center;
  min-height: 34px;
  padding: 7px 11px;
  border: 1px solid rgba(89,59,44,.18);
  background: rgba(255,255,255,.32);
  font-size: .78rem;
  line-height: 1.2;
  color: var(--espresso);
}

.professional-card .topic-chips span {
  background: rgba(255,255,255,.2);
}

.audience-footer {
  display: flex;
  justify-content: space-between;
  align-items: end;
  gap: 28px;
  padding-top: 24px;
  border-top: 1px solid var(--line);
}

.audience-footer > p {
  max-width: 30ch;
  margin: 0;
  font-size: .82rem;
  line-height: 1.45;
  color: var(--muted);
}

.audience-footer .card-link {
  flex: 0 0 auto;
  padding-bottom: 3px;
  border-bottom: 1px solid currentColor;
}

/* Haltung / manifesto */
.manifesto-refined {
  position: relative;
  overflow: hidden;
}

.manifesto-refined::after {
  content: 'BESTÄRKT.';
  position: absolute;
  right: -1.5vw;
  bottom: -4.5vw;
  font-family: var(--serif);
  font-size: clamp(6rem, 16vw, 16rem);
  font-weight: 700;
  letter-spacing: -.04em;
  line-height: .8;
  color: rgba(255,255,255,.035);
  pointer-events: none;
}

.manifesto-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.25fr) minmax(320px, .75fr);
  column-gap: clamp(70px, 9vw, 150px);
  row-gap: 86px;
  padding-block: 128px 112px;
}

.manifesto-intro,
.manifesto-body,
.brand-principles-refined {
  position: relative;
  z-index: 1;
}

.manifesto-intro .eyebrow {
  margin-bottom: 38px;
}

.manifesto-overline {
  margin-bottom: 18px;
  font-size: .76rem;
  font-weight: 700;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: rgba(255,255,255,.55);
}

.manifesto-refined h2 {
  max-width: 9ch;
  margin-bottom: 20px;
  font-size: clamp(3.9rem, 6.6vw, 7.1rem);
  line-height: .94;
  text-wrap: balance;
}

.manifesto-signature {
  margin: 0;
  font-family: var(--serif);
  font-size: clamp(2rem, 3.6vw, 3.8rem);
  line-height: 1.05;
}

.manifesto-signature em {
  color: #efb39d;
  font-weight: 400;
}

.manifesto-body {
  align-self: end;
  padding: 0 0 10px 34px;
  border-left: 1px solid rgba(255,255,255,.24);
}

.manifesto-lead {
  margin-bottom: 26px;
  font-family: var(--serif);
  font-size: clamp(1.5rem, 2.1vw, 2rem);
  line-height: 1.35;
  color: #fff;
}

.manifesto-body > p:not(.manifesto-lead):not(.manifesto-note) {
  margin-bottom: 26px;
  color: rgba(255,255,255,.72);
}

.manifesto-note {
  margin: 0;
  padding-top: 22px;
  border-top: 1px solid rgba(255,255,255,.16);
  font-size: .82rem;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
  color: #efb39d;
}

.brand-principles-refined {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(255,255,255,.24);
  border-bottom: 1px solid rgba(255,255,255,.24);
}

.brand-principles-refined article {
  display: grid;
  grid-template-columns: 44px 1fr;
  gap: 18px;
  padding: 34px 34px 34px 0;
}

.brand-principles-refined article + article {
  padding-left: 34px;
  border-left: 1px solid rgba(255,255,255,.24);
}

.brand-principles-refined article > span {
  margin: 4px 0 0;
  font-size: .68rem;
  letter-spacing: .12em;
  color: rgba(255,255,255,.4);
}

.brand-principles-refined h3 {
  margin-bottom: 9px;
  font-family: var(--serif);
  font-size: clamp(1.8rem, 2.6vw, 2.6rem);
  font-weight: 400;
}

.brand-principles-refined p {
  max-width: 31ch;
  margin: 0;
  color: rgba(255,255,255,.62);
}

@media (max-width: 980px) {
  .hero::before { display: none; }
  .portrait-frame { min-height: 470px; }

  .audience-grid-refined {
    grid-template-columns: 1fr;
  }

  .audience-card-refined + .audience-card-refined {
    border-top: 1px solid var(--line);
  }

  .manifesto-layout {
    grid-template-columns: 1fr;
    row-gap: 58px;
  }

  .manifesto-body {
    max-width: 690px;
    padding-left: 28px;
  }

  .brand-principles-refined {
    grid-template-columns: 1fr;
  }

  .brand-principles-refined article {
    padding: 28px 0;
  }

  .brand-principles-refined article + article {
    padding-left: 0;
    border-left: 0;
    border-top: 1px solid rgba(255,255,255,.2);
  }
}

@media (max-width: 640px) {
  .brand-meta { display: none; }
  .portrait-frame { min-height: 410px; }
  .portrait-frame::before { top: 28px; left: 28px; }
  .portrait-frame::after { inset: 18px; }
  .portrait-note { left: 28px; right: 28px; bottom: 28px; }
  .about-visual { min-height: 430px; padding: 34px; }

  .audience-card-refined {
    min-height: 0;
    padding: 26px 22px;
  }

  .audience-card-topline {
    align-items: flex-start;
  }

  .audience-kicker {
    max-width: 18ch;
  }

  .audience-content {
    margin-block: 28px 34px;
  }

  .audience-card-refined h3 {
    max-width: none;
  }

  .audience-footer {
    flex-direction: column;
    align-items: flex-start;
    gap: 18px;
  }

  .manifesto-layout {
    padding-block: 88px 82px;
  }

  .manifesto-refined h2 {
    max-width: none;
    font-size: clamp(3.25rem, 15vw, 5rem);
  }

  .manifesto-signature {
    max-width: 11ch;
  }

  .manifesto-body {
    padding-left: 20px;
  }

  .brand-principles-refined article {
    grid-template-columns: 34px 1fr;
    gap: 12px;
  }
}