:root {
  --cream: #f7f3ec;
  --paper: #fffdf9;
  --espresso: #593b2c;
  --espresso-deep: #35261f;
  --terracotta: #c98770;
  --terracotta-dark: #9c5e4b;
  --taupe: #b7a69a;
  --line: rgba(89, 59, 44, 0.18);
  --muted: #7e6c62;
  --max: 1240px;
  --serif: Georgia, 'Times New Roman', serif;
  --sans: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--cream);
  color: var(--espresso-deep);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

a { color: inherit; }
img { max-width: 100%; display: block; }
button, input, select, textarea { font: inherit; }

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.section-shell {
  width: min(calc(100% - 48px), var(--max));
  margin-inline: auto;
}

.site-header {
  width: min(calc(100% - 48px), var(--max));
  min-height: 92px;
  margin-inline: auto;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  border-bottom: 1px solid var(--line);
}

.wordmark {
  font-family: var(--serif);
  font-size: clamp(1.55rem, 2vw, 2.15rem);
  font-weight: 700;
  letter-spacing: .08em;
  text-decoration: none;
}

.main-nav {
  display: flex;
  align-items: center;
  gap: 28px;
  font-size: .94rem;
}

.main-nav a { text-decoration: none; }
.main-nav a:not(.nav-cta):hover { opacity: .65; }
.nav-cta {
  padding: 10px 18px;
  border: 1px solid var(--espresso);
}

.menu-toggle { display: none; }

.hero {
  min-height: 720px;
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(340px, .85fr);
  align-items: center;
  gap: clamp(54px, 7vw, 110px);
  padding-block: 90px 110px;
}

.hero-copy { max-width: 760px; }
.eyebrow {
  margin: 0 0 24px;
  font-size: .75rem;
  font-weight: 700;
  letter-spacing: .18em;
  text-transform: uppercase;
  color: var(--terracotta-dark);
}
.eyebrow.light { color: #f1c8b8; }

h1, h2, h3, p { margin-top: 0; }
h1, h2 {
  font-family: var(--serif);
  font-weight: 400;
  letter-spacing: -.025em;
  line-height: 1.03;
}

h1 {
  margin-bottom: 28px;
  font-size: clamp(3.25rem, 6.2vw, 6.9rem);
  max-width: 12ch;
}

h1 em, h2 em {
  color: var(--terracotta-dark);
  font-weight: 400;
}

.hero-text {
  max-width: 650px;
  margin-bottom: 34px;
  font-size: clamp(1.02rem, 1.4vw, 1.23rem);
  color: #5f5048;
}

.hero-actions {
  display: flex;
  align-items: center;
  flex-wrap: wrap;
  gap: 26px;
}

.button {
  min-height: 52px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 14px 22px;
  border: 0;
  text-decoration: none;
  font-weight: 650;
  cursor: pointer;
}

.button-primary {
  background: var(--espresso);
  color: #fff;
}
.button-primary:hover { background: var(--espresso-deep); }

.text-link {
  text-decoration: none;
  border-bottom: 1px solid currentColor;
  padding-bottom: 2px;
}

.trust-line {
  margin: 34px 0 0;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  font-size: .86rem;
  color: var(--muted);
}

.portrait-frame {
  position: relative;
  min-height: 560px;
  background: #e9ddd4;
  overflow: hidden;
  isolation: isolate;
}

.portrait-shape {
  position: absolute;
  width: 86%;
  aspect-ratio: 1;
  border-radius: 50%;
  right: -22%;
  top: -15%;
  background: var(--terracotta);
  opacity: .9;
  z-index: -1;
}

.portrait-frame::after {
  content: '';
  position: absolute;
  inset: 24px;
  border: 1px solid rgba(89, 59, 44, .18);
}

.portrait-note {
  position: absolute;
  left: 34px;
  bottom: 34px;
  display: grid;
  gap: 2px;
  font-family: var(--serif);
  font-size: 1.35rem;
}
.portrait-note small {
  font-family: var(--sans);
  font-size: .72rem;
  text-transform: uppercase;
  letter-spacing: .13em;
  color: var(--muted);
}

.orientation,
.process { padding-block: 120px; }

.split-heading {
  display: grid;
  grid-template-columns: 1fr 1.25fr 1fr;
  align-items: end;
  gap: 40px;
  margin-bottom: 64px;
}
.split-heading .eyebrow { align-self: start; }
.split-heading h2,
.about h2,
.contact-copy h2 {
  margin-bottom: 0;
  font-size: clamp(2.6rem, 4.8vw, 5.15rem);
}
.split-heading > p:last-child {
  margin: 0;
  color: var(--muted);
}

.audience-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.audience-card {
  min-height: 450px;
  padding: 42px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}
.audience-card + .audience-card { border-left: 1px solid var(--line); }
.card-index {
  font-family: var(--serif);
  color: var(--terracotta-dark);
  font-size: 1.4rem;
}
.audience-card h3 {
  margin-bottom: 18px;
  font-family: var(--serif);
  font-size: clamp(2rem, 3vw, 3.35rem);
  font-weight: 400;
}
.audience-card p:not(.card-index):not(.topic-line) { max-width: 47ch; }
.topic-line {
  max-width: 52ch;
  margin-top: 30px;
  font-size: .85rem;
  color: var(--muted);
}
.card-link {
  width: fit-content;
  text-decoration: none;
  font-weight: 650;
}
.card-link span { margin-left: 8px; }
.family-card { background: rgba(255, 253, 249, .48); }
.professional-card { background: #efe6df; }

.manifesto {
  background: var(--espresso);
  color: #fff;
}
.manifesto-inner { padding-block: 120px 110px; }
.manifesto h2 {
  max-width: 1100px;
  margin-bottom: 34px;
  font-size: clamp(3rem, 5.6vw, 6rem);
}
.manifesto h2 em { color: #efb39d; }
.manifesto-text {
  max-width: 760px;
  margin-bottom: 72px;
  font-size: 1.1rem;
  color: rgba(255,255,255,.78);
}
.brand-principles {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(255,255,255,.22);
}
.brand-principles > div { padding: 32px 36px 0 0; }
.brand-principles > div + div {
  padding-left: 36px;
  border-left: 1px solid rgba(255,255,255,.22);
}
.brand-principles span {
  display: block;
  margin-bottom: 30px;
  font-size: .72rem;
  letter-spacing: .14em;
  color: rgba(255,255,255,.45);
}
.brand-principles h3 {
  margin-bottom: 10px;
  font-family: var(--serif);
  font-size: 2rem;
  font-weight: 400;
}
.brand-principles p { color: rgba(255,255,255,.65); }

.about {
  display: grid;
  grid-template-columns: .88fr 1.12fr;
  gap: clamp(60px, 8vw, 130px);
  align-items: center;
  padding-block: 130px;
}
.about-visual {
  min-height: 600px;
  position: relative;
  background: linear-gradient(145deg, #dbc8bc 0%, #efe4dc 100%);
}
.about-visual::before {
  content: '';
  position: absolute;
  inset: 38px;
  border: 1px solid var(--line);
}
.about-label {
  position: absolute;
  right: -24px;
  bottom: 44px;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
  font-family: var(--serif);
  font-size: 4rem;
  color: var(--terracotta-dark);
  opacity: .45;
}
.about-copy .lead {
  margin: 30px 0 24px;
  font-family: var(--serif);
  font-size: clamp(1.45rem, 2.2vw, 2rem);
  line-height: 1.35;
}
.about-copy > p:not(.eyebrow):not(.lead):not(.draft-note) {
  max-width: 62ch;
  color: var(--muted);
}
.draft-note {
  margin-top: 34px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
  font-size: .8rem;
  color: var(--muted);
}

.process-list {
  list-style: none;
  margin: 0;
  padding: 0;
  border-top: 1px solid var(--line);
}
.process-list li {
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: 20px;
  padding: 32px 0;
  border-bottom: 1px solid var(--line);
}
.process-list li > span {
  font-family: var(--serif);
  color: var(--terracotta-dark);
  font-size: 1.25rem;
}
.process-list h3 {
  margin-bottom: 8px;
  font-family: var(--serif);
  font-size: clamp(1.6rem, 2.6vw, 2.55rem);
  font-weight: 400;
}
.process-list p {
  max-width: 70ch;
  margin: 0;
  color: var(--muted);
}

.contact-section {
  background: var(--terracotta-dark);
  color: #fff;
}
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: clamp(60px, 8vw, 120px);
  padding-block: 110px;
}
.contact-copy h2 { max-width: 11ch; }
.contact-copy h2 em { color: #f7d2c3; }
.contact-copy > p:last-child {
  max-width: 48ch;
  color: rgba(255,255,255,.78);
  margin-top: 28px;
}
.contact-form {
  display: grid;
  gap: 20px;
  padding: 32px;
  background: var(--cream);
  color: var(--espresso-deep);
}
.form-row { display: grid; gap: 8px; }
.form-row label {
  font-size: .78rem;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: .1em;
}
.form-row input,
.form-row select,
.form-row textarea {
  width: 100%;
  border: 0;
  border-bottom: 1px solid var(--line);
  border-radius: 0;
  background: transparent;
  padding: 12px 0;
  color: var(--espresso-deep);
  outline: none;
}
.form-row input:focus,
.form-row select:focus,
.form-row textarea:focus { border-bottom-color: var(--espresso); }
.form-row small {
  color: var(--muted);
  line-height: 1.45;
}
.button-light {
  background: var(--espresso);
  color: #fff;
}
.button-light:disabled { opacity: .72; cursor: not-allowed; }
.prototype-note {
  margin: -4px 0 0;
  font-size: .75rem;
  color: var(--muted);
}

.site-footer {
  min-height: 210px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  align-items: center;
}
.footer-wordmark { display: inline-block; margin-bottom: 8px; }
.site-footer p { margin-bottom: 0; color: var(--muted); }
.footer-meta { text-align: right; }
.footer-links {
  display: flex;
  justify-content: flex-end;
  gap: 22px;
  margin-top: 12px;
  font-size: .9rem;
}

@media (max-width: 980px) {
  .site-header { min-height: 76px; }
  .menu-toggle {
    display: grid;
    gap: 6px;
    width: 42px;
    height: 42px;
    place-content: center;
    border: 0;
    background: transparent;
  }
  .menu-toggle span:not(.sr-only) {
    width: 22px;
    height: 1px;
    background: var(--espresso-deep);
  }
  .main-nav {
    position: absolute;
    z-index: 20;
    left: 24px;
    right: 24px;
    top: 76px;
    display: none;
    flex-direction: column;
    align-items: stretch;
    padding: 24px;
    background: var(--paper);
    border: 1px solid var(--line);
  }
  .main-nav.is-open { display: flex; }
  .nav-cta { text-align: center; }

  .hero {
    min-height: auto;
    grid-template-columns: 1fr;
    padding-block: 64px 80px;
  }
  h1 { max-width: 13ch; }
  .portrait-frame { min-height: 440px; }

  .split-heading { grid-template-columns: 1fr; gap: 16px; }
  .audience-grid { grid-template-columns: 1fr; }
  .audience-card + .audience-card { border-left: 0; border-top: 1px solid var(--line); }
  .brand-principles { grid-template-columns: 1fr; }
  .brand-principles > div { padding: 28px 0; }
  .brand-principles > div + div { padding-left: 0; border-left: 0; border-top: 1px solid rgba(255,255,255,.22); }
  .about { grid-template-columns: 1fr; }
  .about-visual { min-height: 460px; }
  .contact-grid { grid-template-columns: 1fr; }
}

@media (max-width: 640px) {
  .section-shell,
  .site-header { width: min(calc(100% - 32px), var(--max)); }
  .hero { gap: 46px; }
  h1 { font-size: clamp(3rem, 15vw, 4.65rem); }
  .hero-actions { align-items: flex-start; flex-direction: column; }
  .orientation, .process, .about { padding-block: 84px; }
  .manifesto-inner, .contact-grid { padding-block: 84px; }
  .audience-card { min-height: 380px; padding: 28px 22px; }
  .process-list li { grid-template-columns: 54px 1fr; }
  .contact-form { padding: 24px 20px; }
  .site-footer { grid-template-columns: 1fr; padding-block: 54px; }
  .footer-meta { text-align: left; }
  .footer-links { justify-content: flex-start; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}